— COMPANY
VIDEO ADS CAMPAIGN & PRODUCTION
ROLE
Video Producer
TOOLS
Produced ad-style, social, and informational videos plus logo animations for Boncreations — shot, edited, and distributed across YouTube, Facebook, and Instagram.
// CONTENTS
Context
Description
Results
Learnings
Gallery
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— CONTEXT
THE CAMERA WORK THAT CAME WITH THE JOB.
Video production was technically my secondary task when Boncreations hired me, sitting under the wider umbrella of social media management. In practice it covered a lot of ground: ad-style videos showing how to use our products, social content from active job sites, and more technical, informative videos about what was actually in our inventory. Logo animations and transition graphics for social platforms came out of the same workload. Most of it lived on YouTube first, then got reformatted into shorter cuts for Facebook and Instagram.
— DESCRIPTION
A ONE-PERSON CREW, UNTIL THE PRIORITIES SHIFTED.
Everything ran through Premiere Pro and After Effects, shot on my own Canon M50. Lighting wasn't part of the setup at first; we only picked some up partway through, after I pushed for it. Production stopped before my first year was up, not because the videos weren't working, but because the time each one demanded stopped making sense next to other priorities at the time, like the steady stream of product photography and on-site imagery the brand also needed. Plans were made to pick video back up later, built around the new logos and layout I was working on around the same time, though that's where the thread ends from what I can confirm.
— RESULTS
OUT ON THREE PLATFORMS, THEN IT PAUSED.
The videos that did get made covered their intended ground: instructional, social, and informational content, all live across YouTube, Facebook, and Instagram in formats suited to each. The bigger campaign never got the chance to mature past that first run before it was shelved in favour of other work.
— LEARNINGS
NEVER UNDERESTIMATE A VIDEO SHOOT.
The real lesson here wasn't creative, it was logistical. Filming, editing, exporting, travelling to locations, even just planning a shoot, all eat far more time than the finished video ever suggests. Doing that consistently as one person, alongside everything else on the plate, simply wasn't sustainable. If there's one rule I'd hold onto for any future video work, it's this: never underestimate how long a video actually takes.
— GALLERY
THE GALLERY
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Let's create something worth noticing
Open to agency roles, in-house growth positions, all-round marketing roles and creative marketing projects.
Based in The Netherlands — available across Europe.
Languages
English
Spanish
Dutch