Brand Advertisment
In one of my initial professional roles, I assumed the responsibilities of content creation and social media management for a local pub. My primary undertaking involved production of video promotional content, from start to end, including advertisements highlighting the new menu and upcoming events. This content was strategically disseminated across all digital channels and prominently featured on in-house screens on a daily basis.
Beyond these initiatives, my role as a content creator and social media manager extended to the design and development of weekly posts and the production of high-quality imagery capturing the essence of new menu offerings. These visuals were instrumental in various promotional media campaigns, showcasing a commitment to excellence in brand representation and engagement.
The preffered social media platforms for this brand was Instagram and Facebook, for which Meta Business Suite was mostly used to manage every content uploaded. Furthermore, content was created using Adobe software mainly Photoshop, Illustrator, InDesign and Premiere but also other graphic design tools such as Canvas.
Content Creation
Menu Advertising
I was also responsible for menu advertising, which involved designing visually appealing and informative menu displays. This task required a keen eye for detail and creativity to effectively showcase the variety of dishes offered by the brand. I collaborated closely with the marketing team to ensure that the menu designs aligned with the brand’s image and messaging while also being informative and engaging for customers.
Brand Video Ads & Shorts
During my tenure as a content creator, I undertook food photography tasks, focusing on capturing dishes in a visually appealing manner. I utilized basic photography techniques to highlight the aesthetics of each meal, contributing to the overall content strategy of the brand.
Instagram Stories
I was responsible for crafting engaging Instagram Stories that aligned with the brand’s identity and objectives. This involved conceptualizing story ideas, selecting compelling visuals, and crafting concise yet impactful copy to capture viewers’ attention. I utilized various features such as polls, quizzes, and interactive elements to enhance engagement and foster audience interaction.
Beverage Promotion
In my capacity as a content creator, I led beverage promotion efforts through social media and original content creation. This involved crafting compelling visuals and engaging copy to showcase the brand’s beverage offerings across digital platforms. I developed strategic campaigns to boost brand awareness and drive customer engagement, curating enticing content to highlight the unique features and flavors of the beverages. Through these initiatives, I significantly contributed to enhancing the brand’s online presence and driving sales in the beverage category.
LOCAL SCREEN ADS
Several Ads needed to have more exposure. Therefore, it was suggested to play ads at their local TV Screens when these were not being used. The initiative did fit the establishment’s vision and ambience and had proven to be very effective in attracting potential new customers for such event.
