— BONCREATIONS
FULL BRAND & DIGITAL OVERHAUL
ROLE
All-round Digital Designer
TOOLS
Led every part of a year-long brand rollout solo — new website build, 300+ product images, a 120-colour chart from scratch, and full showroom redesign.
// CONTENTS
Context
Description
Results
Learnings
Gallery
BRANDBOOK
STRATEGY
FIGMA PROTOTYPES
DIVI LAYOUTS
— CONTEXT
FROM ONE LOGO TO EVERYWHERE AT ONCE
As soon as the first logo was ready, the rollout began across social media, the website, labels, emails, receipts, and the showroom. It ran for a full year, overlapping every other task in motion. To keep it consistent, I built an 80-plus page brandbook meant to lock the system in place. It was rarely followed, but for a year of doing this entirely solo, it was the only safety net the brand had.
— DESCRIPTION
A NEW WEBSITE WAS ONLY THE BEGINNING
The plan was to rebuild on the owner's existing WordPress setup, until I saw it had zero SEO structure and no real design logic behind it. I started fresh instead, building a new site in Divi from a Figma prototype.
From there the scope kept growing. I shot and reworked textures for 300+ products into new templates and mockups in Photoshop — no SEO involved yet, that came later. Products were grouped by family, like Beton Ciré's three variants nested under one parent, and colors split into three groups: Beton Ciré, paint, and metal.
A printed colour chart followed: 120 brand-new shades, researched against international trends and customer favourites, named, hand-mixed on paper, then digitized into every product image. The showroom got new info boards for every product too, printed through an external partner I sourced and managed myself.
— Figma prototypes for the new website
— RESULTS
ALL THE PIECES, NONE OF THE PUSH
The new website never went live — my time at the company ran out first, though the finished build still exists in screenshots. One piece did ship at the end of my time there: a rebuilt homepage, pushed out early purely for SEO and a practical guide on how to build the website further. Every asset for the full overhaul existed by the time I left the company and pushing a new look )or perhaps an entire new website) would take just about a few weeks.
— LEARNINGS
DOCUMENT THE APPROVAL
The fix here wasn't design, it was paperwork. I'd keep a dated record of every approval, so a later "I never approved that" couldn't undo months of work. I'd also push for more autonomy to move independently and only loop the stakeholder in for decisions that truly needed him — though given how closely he wanted to stay involved, that was never going to be a clean win.
DELIVERABLES:
- Complete Figma prototype
- DIVI built layouts for most post & pages
- 300+ images, mockups and other assets for website & e-commerce
- Full Company's new Brandbook
- Complete Inventory Categorization and Digitalization
- Copywrite for most products and categories
- Social Media & Re-branding strategy
- Printed Assets for Showroom & External Communication
— GALLERY
THE GALLERY
— couple of the severa; printed assets for diverse purposes.
— old version of product boards vs new printed version
— in order to mantain consistency across all tasks, an extensive brandbook was created
— product mockups created for website and socials
Let's create something worth noticing
Open to agency roles, in-house growth positions, all-round marketing roles and creative marketing projects.
Based in The Netherlands — available across Europe.
Languages
English
Spanish
Dutch