— MY WORK
Every task.
LISTED.
A full index of individual tasks across branding, design SEO & performance marketing, web development, and content production — plus earlier work in broadcast and game design. Click any line for the full breakdown.
Branding & Visual Identity
Visual Identity System
A full identity system for Boncreations and its sister brands — one symbol, three logos, and a palette built from the materials themselves.
LOGO DESIGN
BRAND GUIDE
2024
Full Brand & Digital Overhaul
Solo-led a year-long brand rollout across every channel — new website build, 300+ product images, a 120-colour chart, showroom redesign, and an 80-page brandbook, all from scratch.
BRANDING
STRATEGY
2024 - 25
Print-ready Product Label Design & Uniform Logos
Designed print-ready product labels engineered for curved buckets, plus export-ready logo files for uniform production.
PRINT DESIGN
LABEL DESIGN
2025 - 26
Complete New Colour Chart Design - Print-ready
Designed a complete colour chart from scratch — 111 final colours with texture and product info, backed by 800+ digital assets rebuilt three times along the way.
PRODUCT DESIGN
PRINT DESIGN
2025
SEO & Performance
Technical SEO Strategy & Implementation — Boncreations
Audited Boncreations' full SEO footprint using Ahrefs and RankMath, fixed site-wide copy issues, and built a keyword and structure strategy to improve organic rankings from the ground up.
TECHNICAL SEO
CRO
2026
FULL INFO COMING SOON
Google Search Console Data Analysis & Case Study
Set up and monitored Google Search Console over several months, using performance data to inform the rebuild of the homepage and product pages toward higher organic rankings.
SEO
CASE STUDY
2026
FULL INFO COMING SOON
Google Ads / SEA Campaign
Built and launched Boncreations' first Google Ads campaigns from scratch, creating paid search ads to increase product visibility against competitors in the search results."
CRO
2026
FULL INFO COMING SOON
Google Analytics Implementation
Implemented GA4 for Boncreations and used the resulting traffic and behaviour data to inform key design and content decisions on the homepage and product pages.
GA4
REPORTING
2026
FULL INFO COMING SOON
Web & E-commerce
Custom Woocommerce Colour Selector & WordPress Booking/Scheduling Plugins
Built two custom plugins from scratch using an AI-assisted dev workflow — a WooCommerce colour selector tied to 800+ digital assets, and a booking/scheduling hub that replaced paper-based workshop and appointment management.
PLUGINS
AI WORKFLOW
2026
E-commerce Website Managing & Maintenance
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WOOCOMMERCE
FRONT & BACK-END
2025 - 26
New Websites Design
Designed two websites for Boncreations — one built in Divi from a Figma prototype, one built fully from scratch in HTML and CSS — both reflecting the new brand identity and SEO requirements.
HTML / CSS
DIVI
2026
FULL INFO COMING SOON
Personal Portfolio Website — Design & Build
Designed and built this portfolio site using Divi for rapid layout development and custom CSS to extend the design system beyond the builder's defaults.
HTML / CSS
DIVI
2026
FULL INFO COMING SOON
CONTENT CREATION & AV PRODUCTION
Video Ad Campaign Production
Solo-produced ad-style, social, and informational videos plus logo animations for Boncreations — shot, edited, and distributed across YouTube, Facebook, and Instagram.
VIDEO PRODUCTION
ANIMATIONS
2024 - 25
Product Photography & Content Creation
Ran Boncreations' product and lifestyle photography and social content pipeline — monthly content planning, scheduled posting, and engagement tracking — paused pending a consistent brand relaunch.
PHOTOGRAPHY
IMAGE EDITING
SOCIAL MEDIA
2024 - 25
Inventory Content Overhaul & Image Replacement
Categorised a 300+ product WooCommerce catalogue, wrote copy for the majority of products, and replaced all product imagery with custom assets built in Photoshop using competitor references.
PRODUCT CONTENT
PRODUCT IMAGES
2026
FULL INFO COMING SOON
AI Prompting for proper Image Generation
Established internal guidelines for responsible AI image generation, developed hands-on prompting skill, and drew a clear line between where AI imagery added value and where it risked misleading customers.
IMAGE GENERATION
AI PROMPTING
2024 - 25
ARCHIVE — Earlier Career
Documentary Production — Far from Home
Co-produced and directed 'Ver van Thuis,' a two-episode Dutch documentary on Ukrainian war refugees, premiered at Breda's Chassé Theater and screened at multiple venues since.
DOCUMENTARY
FILM PRODUCTION
2022
AV Production BredaNu - Local Broadcaster
AV Producer and occasional news presenter at BredaNu — directed, filmed, and edited a year-long cooking show and continued as a volunteer on news items and live broadcasts.
AV PRODUCTIONS
LIVE BROADCASTING
2018 - 21
Social Media Manager — Local Venue
Managed social media for a local pub, creating social ads, short video ads, and informative content to grow the venue's online presence and drive engagement.
SOCIAL MEDIA STRATEGY
AV CONTENT
2020 - 21