— COMPANY
complete new colour chart design
ROLE
Product & Graphic Design
TOOLS
Designed a complete colour chart from scratch — 111 final colours with texture and product info, backed by 800+ digital assets rebuilt three times along the way.
// CONTENTS
Context
Description
Results
Learnings
Gallery
PRODUCT DESIGN
GRAPHIC DESIGN
PRINTED ASSETS
RESEARCH
— CONTEXT
INSPIRED BY THE BEST, BUILT FROM SCRATCH
One of my favourite tasks at Boncreations started from a simple gap: the company needed to show off its full color range, and nothing like that existed yet. Looking at how brands like Flexa, Pure & Original, and Paint Lab handled their own charts, we set out to build ours — at least 120 new colours, our full category range, entirely from zero. It became one of the slowest projects I worked on, dragged out by constant iteration and colour decisions that kept changing without warning..
— DESCRIPTION
800+ ASSETS, BUILT THREE TIMES
The chart had a job beyond just looking good: it doubled as advertising, meant to tell new clients what we actually sold and how wide our colour range really was. The final layout answered that directly — our core product, our categories, real product texture, and the full colour range.
Getting there meant researching colour trends and customer favourites to build a shortlist, naming every colour we picked, and running it through several rounds of meetings to decide what made the final cut. Designing the chart itself only took a few weeks. Getting stakeholder sign-off on it took almost a year, one iteration at a time.
Then came the real grind. Near the end, I was tasked with creating the digital colour assets for the e-commerce site — 120+ per product category, over 800 in total. I built them by photographing real product texture, enhancing the contrast in Photoshop, then hand-matching a digital colour layer against a physical sample, one at a time. I batched the first round and finished in a few weeks.
Then the real colours didn't match the digital ones once tested in person, so all 800+ had to be rebuilt manually, no batching this time. Then new colours and reformulated old ones were introduced without warning, and the mismatch happened again. The whole set got rebuilt a third time.
— RESULTS
FINISHED. NEVER PRINTED
The chart finished at 111 colours, each with accurate colour and texture, alongside category texture samples and a full informational layout. A printing company had already quoted the job and was waiting on final files. They never got them. After three rebuilds and a year of shifting decisions, I handed printing responsibility to the owner rather than risk another change after the fact. The chart was never professionally printed during my time there.
— LEARNINGS
GREEN LIGHT? USE IT.
I genuinely don't think I'd handle the process much differently. I built a timeline, pushed the stakeholder to commit to decisions, and asked repeatedly to be kept in the loop on changes. None of it stuck. The one thing I would change: at one point, I had explicit permission to send the file to print myself, and I waited instead, worried something would shift again. It did anyway. I should have just printed it the moment I had the go-ahead and let that be the version that locked everything in.
— GALLERY
THE GALLERY
— Last iteration of the color chart made from scratch using Adobe Illustrator & Photoshop. The chart would then be folded in 12 different pages.
— these two images are a simple example of how each of the digital assets for the website looked like. Each product had a different texture which also dramatically changes the perceived color of the product. This needed to be represented digitally 120 times (colors) for at least 7 different kind of products. This happenned three times. These images would then be used on the colour chart itself, reason why the digital assets had so much priority.
Let's create something worth noticing
Open to agency roles, in-house growth positions, all-round marketing roles and creative marketing projects.
Based in The Netherlands — available across Europe.
Languages
English
Spanish
Dutch