— BONCREATIONS
VISUAL IDENTITY SYSTEM
ROLE
Graphic Designer
TOOLS
A full identity system for Boncreations and its sister brands — one symbol, three logos, and a palette built from the materials themselves.
// CONTENTS
Context
Description
Results
Learnings
Gallery
DIDITAL & PRINT
BRANDBOOK
VISUAL BRANDING
LOGO DESIGN
— CONTEXT
A BRAND BUILT ON A FEEL, NOT A SYSTEM
Walk into Boncreations a few years ago and you'd struggle to find two things that matched. No fixed logo, no consistent colors, no typography rules — decisions were made by feel, and it showed across packaging, social media, and print. It was clear the company needed a real identity system, and not just for the main brand: the product line BONCREAT and sister company Beton Ciré Expert needed one too.
I was given full creative freedom to lead that direction, with final sign-off resting with the owner. What started as a focused project stretched past a year, pushed back again and again as other priorities took over, and shaped throughout by an ongoing back-and-forth between design logic and the owner's gut feel for his own brand.
— DESCRIPTION
FOUND IN THE COMPANY'S OWN TOOLBOX
Rather than invent a mark from nothing, I went looking for a symbol already sitting in the company's own world. I found it in a tool I'd never seen before: a square trowel, built specifically for plastering tricky corners — small, deliberate, made for precision where most tools fail. It felt like the company in miniature, and became the starting point for the Boncreations logo.
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From there the system had to stretch across two more entities. BONCREAT, the product line, needed to feel like family without being a copy — so I carried over the square forms, the corner motif, and the same typeface, while keeping the palette black and white since so much existing product material couldn't change overnight. As the rest of the system matured, BONCREAT moved closer to the final Boncreations look, with labels, uniforms, and other prints due an update once the wider rollout catches up.
Beton Ciré Expert needed less surgery — its market footing was already solid. The font and layout shifted to match the new system, and a small accent color was introduced: red for now, with a planned move to the brand's terracotta once everything else aligns.
The palette itself took the longest to settle. We landed on beige as the primary tone, white for type, and terracotta as the accent — even, professional, and rooted in the material the company actually works with. An earlier green direction, meant to read as "natural," got tested and dropped fast: it pulled the whole brand toward wellness, not plaster and coatings.
None of this locked in easily, though. The creative direction was mine, but final approval sat with the owner, who gave feedback throughout, and who sometimes waved off standard design logic as simply not applicable to his brand. That turned sign-off into the slowest part of the process, with more rounds spent reaching agreement than refining the work itself.
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— RESULTS
A SYSTEM ALREADY OUT IN THE WORLD
Long before the final palette was locked, an earlier version of the identity was already out in the world — live on social media, printed onto flyers, color charts, uniforms, and product labels. Then, as the new website neared completion, the accent color shifted again, settling into a simpler, more refined direction than what had already shipped.
That final version now lives in the company's brand guideline, the "Design Bible," alongside a plan to update the already-printed materials once the full rebrand and website launch land together. For now, the earlier logo still appears across some of that print run, with the full swap queued for the next production cycle rather than rushed out early.
— a few pages of the company's new brandbook (interactive PDF created using InDesign)
— LEARNINGS
THE REAL LESSON WASN'T THE DESIGN.
The real lesson here wasn't about the design, it was about sequencing. Locking the core palette and primary mark earlier, and more firmly, would have saved the late color change from landing right as other materials were already printed and live online. A hard decision point before anything goes to print is worth the friction, even when a stakeholder wants to keep their options open.
The second lesson was about creative freedom versus final say. Freedom to design doesn't mean much if sign-off keeps shifting. Next time, I'd push earlier for a short, concrete rationale grounded in the brand's actual materials, not abstract design theory, to make it easier for a non-designer to judge a direction on its own terms rather than by gut feel.
— GALLERY
THE GALLERY
Although there were several assets created, most of the iterations look alike in shape and color. A curated gallery encompasses roughly the work done through the months of design and export.
— earlier iteration of the company's full logo
— Final iteration of the company's full logo, keeping the beige tones and aading a terracotta accent as well as an accented stripe representing the trowels movement sideways.
Let's create something worth noticing
Open to agency roles, in-house growth positions, all-round marketing roles and creative marketing projects.
Based in The Netherlands — available across Europe.
Languages
English
Spanish
Dutch